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SMALL AXE PEPPERS

SMALL AXE PEPPERS

Small Axe Peppers was founded by John A. Crotty, John Fitzgerald, Todd Snyder and John Warren. Through their professional and personal experience, they understood that building communities cannot be done with just bricks and mortar. In order to be successful, communities are built by people working together.

The company name comes from a Bob Marley song. One of the lines in the song is “…If you are a big tree, we are the small axe.” While the lyrics can be interpreted several different ways, we see a reference to big problems becoming solvable when everyone works together to do their small part. Our firm attempts to be a catalyst to create opportunities for everyone to swing their own “small axe”. Each bottle is its own small axe – making small cuts to the challenges we face together.

Small Axe aided in the production of The Bronx Hot Sauce but a few key individuals and organizations should also be mentioned.

Robin Puskas is a product development consultant who was critical in scaling plans to ensure production remained consistent and aligned with the products original goals. She has helped many other companies successfully bring their products to market and continues to do so at NY Kitchen Co.

John Jaxheimer, a native New Yorker and Creative Director, was responsible for all aspects of design for The Bronx Hot Sauce. With a combined twelve years of experience at Sports Illustrated and Rolling Stone he has spent the past three years working as a Creative Brand Consultant for clients in almost every category, including fashion, entertainment, and technology.

Governor Cuomo and his staff were helpful in connecting the team with the Cornell Food Extension in Geneva. The Cornell Food Extension’s expertise and information was a big part of the reason the product was able to make it to market this year. It’s a service they provide quietly to thousands of new businesses annually in New York State.

Products

SMALL AXE PEPPERS
THE BRONX GREENMARKET HOT SAUCE
$8.95